InsureMe Draws on Search Technology to Advance Company
| Press Release | Source: InsureMe |
Tuesday November 29, 3:28 pm ET
InsureMe, which pioneered online insurance shopping, is using search technology to achieve higher page rankings in search engine results -- amplifying their presence among online insurance shoppers nationwide.
Popular crawler-based search engines like Google and Yahoo! create automatic search results by crawling, or "spidering" through the Web in search of pages that are relevant to the user's query. Relevant results are determined by the "spider," which visits a Web page, reads it and follows links to other pages within the site.
Every page the spider finds is then filed in the search engine's index. Similar to a library card catalogue, the index holds a copy of every page a spider reads and is updated accordingly when pages change. The search engine software then sifts through its index and selects the pages that match the user's search, which are ranked chiefly by a complex algorithm that attempts to retrieve the most relevant Web sites in relation to the user's search terms.
With more than 80% of Web traffic stemming from search engines, many companies are looking to increase their presence on the Web by integrating certain techniques into their pages in efforts to appeal to search engines.
While the algorithms used by search engines to determine a page's rank remains a closely guarded secret, providing quality content and incorporating text that can be easily scanned and categorized by spiders is a common practice among Web-savvy companies looking to ascend the ranks of search engine results.
Another key factor in achieving a high page rank in search results is the presence of inbound links. When a spider scans a Web page, it also follows any links on to the site. Essentially, inbound links attest to the page's value, thus propelling the page higher in the search engine's results page.
While the ranking processes of crawler-based search engines present certain challenges for companies looking to increase their presence online, it's great news for consumers who benefit from the constant enrichment of sites on the Web.
"While it's our goal to present visitors with the best insurance content on the Web, we also have to be sensitive to the indexing needs of the search engines," says James Omdahl, InsureMe Affiliate Manager.
"It encourages us to examine the variables affecting search results and build our sites to meet the needs of the search engines. And, as the search engines refine their ranking algorithms, we've found that higher-quality content rises to the top of the rankings. This is great news for user-focused sites like InsureMe.com."
About InsureMe
This information is brought to you by InsureMe, an Englewood, Colorado-based company that links agents nationwide with consumers shopping for insurance. Specializing in auto, home, life, long-term care and health insurance quotes, the InsureMe network provides thousands of agents with insurance leads every year. For more information, visit http://www.insureme.com/.
InsureMe is a registered trademark of InsureMe corporation. All other trademarks mentioned are the property of their respective owners.
Contact:
InsureMe Lori Reed, 720-548-6178 lreed@insureme.com
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posted by RonL @ 4:07 PM
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